OHSEPR

Client

Office of Human Services Emergency Preparedness and Response

Overview

OHSEPR provides critical resources for communities impacted by natural disasters, helping individuals navigate relief programs. The goal was to create a video that communicated this information clearly and empathetically.

Credits

Illustration, Animation, Pre-visualization (Storyboard), Post-Production

Problem

Complex information: the process of receiving disaster aid can be confusing and overwhelming. Emotional sensitivity: disaster victims are in distress, requiring a compassionate yet informative tone.

Solution

Designed storyboards and illustrations to simplify complex topics. Chose a warm, approachable animation style to make the content feel inviting. Used narration and subtitles to improve accessibility. Applied color psychology (calming tones) to reduce stress in viewers.

Result

Increased engagement with the video, especially among non-native English speakers. Higher retention rates, with viewers watching the video in full compared to previous text-based materials. Positive feedback from disaster response teams and affected individuals.