Translating complex academic value and institutional messaging into video that resonates with diverse audiences, while capturing the full breadth of the School's offerings — from student life to faculty expertise to global impact — in a way that stays accessible and engaging.
A multi-series approach: an Impact Series covering programs like the MBA and experiential learning, a Faculty Series profiling individual professors, and social-first reformats (16x9, 1x1, 4x5, 9x16) for Meta and Instagram.
Expanded digital presence on YouTube and other platforms with a consistent stream of high-quality content. Reinforced GWSB's positioning as a thought leader bridging business, policy, and global challenges. Supported recruitment and retention with visual testimonials and program showcases prospective students could relate to.
