The primary challenge was to develop engaging, culturally attuned video content to both educate and inspire Japanese consumers about American produce and food traditions.
A highlight reel plus a rotating series of mini-docs and short-form pieces — NYC food tours, restaurant profiles, and social-first cuts — built around creative direction, cinematography, and motion design tailored to a Japanese audience.
Increased engagement with videos, especially among non-native English speakers. Higher retention rates, with viewers watching the video in full compared to previous text-based materials. Positive feedback from government members and affected individuals.
“What's trending in American cuisine?” · Short
“Korean x Cajun style” · Short
