About

A full-service creative production agency for institutions.

We are uniquely positioned to serve underrepresented voices, the underdogs, and the misunderstood who have a story to tell.

Team members
Andrew Huang

Andrew Huang

Principal / Founder

Winny Lu

Winny Lu

Senior Consultant

Joshua Holibonich

Joshua Holibonich

Cinematographer & Program Manager

External vendors and crew on set

External vendors

Cast & crew hired based on project scope

Real team headshots are in — the "external vendors" card stays as a placeholder since that's cast/crew hired per project, not a fixed person.

Our approach

Our work spans commercials, documentaries, narrative films, live-streamed events, and weddings — each crafted with the same dedication to authenticity and style.

Story-first creativity

Every project starts with understanding the heart of your message.

Full-service production

From planning to delivery, we handle all stages of the creative process.

Collaboration at every step

We see our clients as partners in the creative journey.

Authentic results

Work that feels as genuine as it looks polished.

Awards & recognition
New Place awards and recognition: Best Cinematography, Audience Award, official selections, American Advertising Awards, Telly Awards Gold Winner
On set
New Place production crew on set

Every shoot starts with people who care about the story.

New Place cinematographer on a camera slider

Camera and motion built around candid moments, not staged ones.

New Place crew setting up a shot indoors

Every setup is built around getting one honest take.

New Place camera prep in the workshop

The unglamorous work that makes the story possible.

Ready to work together?

Book a free consultation